Practical SEO advice, industry insights, and tutorials to help you grow your organic presence.
Microsoft Clarity now pulls first-party AI search data alongside its heat maps and recordings. Here's what it shows, from citations and topic gaps to which AI bots are crawling your site.
Google Search Console is finally pulling in data from Instagram, TikTok, X, and YouTube. Here's exactly what it shows, what it doesn't, and why it's a nudge to get serious about social.
I built a Claude Code skill that runs four prospecting specialists in parallel, dedupes what they find, and hands back a scored, sequenced program of link and mention opportunities. Here's what it does and how to build your own.
Content Grapher maps your content's concept structure, flags what's weak or missing, and tells you what to do next. I ran one of my own posts through it. Here's what it caught, and where I'd overrule it.
Most AEO tools stop at the data. HubSpot's beta takes it two steps further, into specific recommendations and impact tracking. Here's the full workflow and why I think it's one of the best I've seen.
SparkToro's new MCP lets you use audience research as context in Claude. Here's how I stacked it with Screaming Frog and Otter to map a client's audience against their content and spot the gaps.
Two protocols worth testing while llms.txt and markdown duplicates fizzle: entity maps chart how your site connects, and Google's Open Knowledge Format carries what your business knows.
A fast, simple way to benchmark a client against the competition, turn the gaps into realistic timelines, and forecast better than "three to six months."
Skip the jargon. Four focus areas that actually move AI visibility: expert-led content, deeper audience research, relevance networking, and YouTube.
A brand-new, free way to help AI search engines understand your brand. What entity maps are, the three problems they solve, and a live build with Claude Code.
The biggest lessons from SMX Advanced Boston: AI has to prove its ROI, become a source not a summary, build real authority, and go deeper on audience research.
Secondary keywords are variations on your primary keyword. Here's how to find them and where to use them, including a tasteful partial-keyword trick.
Once you've picked a primary keyword, put it in the big four: the URL, title tag, H1, and first paragraph. Here's how to do it tastefully.
Brainstorm, use AI as a second opinion, then check Google. A simple, repeatable way to pick the right primary keyword for any page.
Gemini in Chrome has a lesser-known Skills feature that saves your go-to prompts. Here are three ways I use it for content and design analysis.
The marketing world is changing faster than ever. Here's what I've learned from navigating major industry shifts and how you can adapt your strategy.
ChatGPT now offers shopping features. Here's how it works and what it means for your e-commerce SEO strategy.
Google is increasingly rewriting meta descriptions with AI. Should you still bother crafting them manually?
AI assistants are sending traffic to websites. Here's how to identify and track this new traffic source in GA4.
A practical tutorial on extracting Reddit discussions for keyword research and content ideation.
Internal linking is underrated. Learn how to build a structural linking strategy that boosts your rankings.
How to use HARPA AI to speed up your content research and strategy development process.
Accurate transcriptions improve accessibility and SEO. Here's how to use Whisper AI for better results.
Google's browser-based AI assistant is here. What it means for search behavior and SEO.
Google Workspace gets AI superpowers with Duet AI. Here's what marketers need to know.
Whether you need a hands-on SEO partner or training to build your team's skills, every engagement starts with a conversation about your goals.
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