Relocation Company
Transforming a stagnant site with scattered content into a traffic-generating powerhouse through strategic content consolidation.
Increase
The Challenge
The client came to me with service pages, a blog, and no real strategy for growth. In fact, they were so stretched for ideas, they had posted about the same topics multiple times.
Google was ranking posts inconsistently, backlinks were split amongst the pages, and none of the content pieces were particularly detailed or engaging for the user. The result? A site that was going nowhere—or worse, declining.
Traffic Transformation Journey
The Strategy
The site needed updating and a clear direction for growth. While there were some technical issues on the site, these were distractions from priority content initiatives that would have the biggest impact on the client's KPIs.
My strategy focused on building and interconnecting content over time:
Content Consolidation
Merged duplicated and redundant assets into comprehensive long-form content pieces that captured the full topic depth.
Strategic Interlinking
Connected service pages where appropriate to create a strong internal link structure and improve user navigation.
Topic Ideation
Developed new informational topics to increase visibility and avoid redundancy that had plagued the site before.
The Results
The campaign turned out to be remarkably successful. By focusing on content quality and strategic organization rather than getting distracted by minor technical issues, we achieved extraordinary traffic growth.
Campaign Outcomes
- Transformed declining traffic into consistent growth trajectory
- Consolidated scattered backlink equity into powerful content assets
- Established clear topical authority in the relocation space
- Success led to two additional service contracts: backlink building and SEO for a second property
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