A two-phase approach combining technical fixes with content optimization to achieve massive scale.
The client came to me unsure of both their technical setup and how to improve their content meaningfully enough to overtake their key competitors.
After auditing the site, I was able to spot some metadata and internal linking issues as well as a lack of subtopic and entity coverage within their content. These technical barriers were preventing the site from reaching its full potential.
International targeting issues putting visibility at risk
Global link errors affecting crawlability
Incomplete or duplicate meta information
Lacking subtopic and entity coverage
The first thing I wanted to do was solve their technical issues to ensure any content initiatives we completed were as impactful as possible. The client had a very capable and willing developer on their team who was wonderful to work with.
Fix critical technical issues to unlock the site's potential
Comprehensive content strategy for better rankings
With the technical items fixed and the site in a position to receive the full benefits of content work, we began initiatives to improve their existing and future resources. I advised them on key page optimizations, and we used those examples to establish best practices for future content.
While we did see some ups and downs over time with Google's algorithmic activity being quite frequent, the positive impact of these initiatives on the site's traffic was undeniable.
The site went from hundreds of thousands of monthly clicks to present day nearly two million—a transformation that demonstrates the power of combining technical excellence with comprehensive content strategy.
Let's discuss how a technical-first approach combined with content strategy can transform your digital presence.
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