Law Firm

The Challenge

The client came to me immediately after making a significant update to their existing website. They were facing a classic migration disaster:

With this known, it was time to audit and strategize. The stakes were high—every day without rankings meant lost potential clients and revenue.

The Strategy

Here is a breakdown of the audit, the findings, and the steps we took to fix the issues:

The Results

The recovery graph tells the story of what happened after the strategy was fully realized:

The site rose, then plateaued, but with continued optimization work, the site was able to reach new levels—above anything it had achieved historically.