The Challenge

The owner of a local irrigation company reached out to me about building a website for his business. Google's Local Knowledge Panel and Facebook page were bringing in some business, but he wanted—and needed—more of an organic presence.

Something that kept coming up as a problem area was not having a professional, centralized digital reference point for his business. Potential customers couldn't find detailed service information, and competitors with established websites were capturing the majority of local search traffic.

The Strategy

Our approach focused on three key pillars:

  • Foundation First: Build a professional, SEO-optimized website that serves as the digital hub for the business
  • Local SEO Dominance: Optimize for location-based keywords and establish strong local citations
  • Content Strategy: Create service pages and helpful content that answers customer questions
Traffic Growth Over Time
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Pre-Optimization
Post-Optimization

The Build Process

The initial build was done with a modern, mobile-first approach. I worked with the owner on designing a logo, creating the tagline for the business, and developing content sections that showcased his expertise in irrigation services.

The first iteration of the site quickly overtook his Facebook business page in visibility and was successful at generating leads. In 2023, he requested a site update. This time, I redesigned the site with a new, modern theme, and he was thrilled with the results.

As an SEO professional, I was able to make a significant upgrade to the site and launch without any negative impact to rankings—a critical consideration that many redesigns overlook.

Irrigation Company Website

The Results

The new website has consistently outperformed expectations. We continue to build new content to improve the brand's reach, and the website has become the main source of leads from both branded and non-branded searches since it was first created.

Month 1-2
Site Launch & Indexing
New website launched, Google Business Profile optimized, initial rankings established for branded terms.
Month 3-4
Local Visibility Growth
Started ranking for non-branded local keywords. Leads began flowing in from organic search.
Month 5-6
Market Dominance
Achieved #1 rankings for primary service keywords. 425% traffic increase compared to baseline.
Google Search Console Results

Key Takeaways

  • A professional website is essential for local service businesses to compete in organic search
  • Local SEO optimization can quickly outperform social media for lead generation
  • Site redesigns can be done safely with proper SEO planning and execution