Insurance Company
Building a new product page from scratch that now generates $231K in monthly traffic value.
Traffic Value
The Challenge
The client needed a new insurance product page. They had a product ready for market and wanted to break onto the first page of search results to displace their competitors.
No Existing Page
They didn't have a product page for this offering at the time
Market Ready
The product was ready for market and needed visibility
Competitive Goal
Wanted to reach page one and displace competitors
While they did have other product pages on their site, they still requested quite a bit of guidance on design, template, and SEO for this new page.
The Strategy
Based on the client's goals and situation, I developed a comprehensive approach to set the page up for success from day one:
Keyword Research
Conducted thorough keyword research around the product to ensure ROI and set realistic expectations for performance.
Page Template & Wireframe
Created a draft to show page design and sections at a high level, ensuring optimal user experience and conversion potential.
Detailed SEO Outline
Developed comprehensive specifications focusing on headings, text, images, and links for maximum search visibility.
Internal Link Strategy
Provided recommendations on internal links pointing to the new page to ensure link equity and maximize crawl frequency.
The Results
Because we prepared so well and set the stage for the page to succeed, it was a very successful launch. And to this day, the page continues to perform exceptionally well.
First Page Keyword Rankings Growth
What you're seeing above is the number of keywords the page is ranking for on Google's first page. Today, that number stands at an impressive 530 keywords.
The page has also shown to be quite profitable for the company. This is the power of having a great product and a solid plan.
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