Insurance Company

The Challenge

The client needed a new insurance product page. They had a product ready for market and wanted to break onto the first page of search results to displace their competitors.

While they did have other product pages on their site, they still requested quite a bit of guidance on design, template, and SEO for this new page.

The Strategy

Based on the client's goals and situation, I developed a comprehensive approach to set the page up for success from day one:

The Results

Because we prepared so well and set the stage for the page to succeed, it was a very successful launch. And to this day, the page continues to perform exceptionally well.

What you're seeing above is the number of keywords the page is ranking for on Google's first page. Today, that number stands at an impressive 530 keywords.