Over a decade of helping businesses grow their organic presence through strategic thinking and hands-on implementation.
I'm an SEO consultant and digital strategist based in North Carolina. I've had the privilege of working with brands like GEICO, Staples, Adobe, The New York Times, the United States Holocaust Memorial Museum, and Phillips & Cohen—solving algorithmic penalties, uncovering unseen technical issues, and building strategies that grow organic traffic and revenue significantly.
My breadth of agency experience is what Dan Smullen calls "the Master's Degree in SEO." I've seen it all, from devastating algorithm updates to miraculous recoveries, and I bring that depth of knowledge to every engagement.
I'm also a former school teacher of 6 years. I leverage my skills in lesson planning and instruction to educate teams and individuals on all things SEO. Whether you need hands-on implementation or want to build internal capabilities, I meet you where you are.
Years Experience
Clients Served
Years Teaching
A combination of technical skills, strategic thinking, and genuine passion for helping businesses grow.
Deep expertise in site architecture, crawlability, indexation, Core Web Vitals, and structured data. I identify and fix the technical issues holding your site back from reaching its potential.
Data-driven content planning that aligns with search intent and business goals. From keyword research to content audits, I help you build topical authority that drives qualified traffic.
Fluent in Google Analytics 4, Search Console, and various SEO tools. I translate complex data into actionable insights and clear reporting that stakeholders actually understand.
Proven ability to teach complex SEO concepts to teams at all skill levels. My training programs have helped professionals advance their careers and in-house teams become self-sufficient.
My SEO journey began over a decade ago when I discovered the fascinating intersection of technology, content, and user behavior. What started as curiosity quickly became a passion, I loved the puzzle of understanding what makes content rank and how to help businesses compete online.
Over the years, I've worked across industries from local service businesses to national brands, from healthcare to e-commerce. Each engagement taught me something new and reinforced my belief that great SEO is built on understanding your audience, not gaming algorithms.
Today, I focus on the work I find most rewarding: partnering directly with businesses who value strategic thinking and are ready to invest in sustainable growth. No shortcuts, no black-hat tactics. Just smart, ethical SEO that builds lasting results.
Published work, case studies, and industry recognition.
My work has been featured in industry publications and I've had the privilege of working alongside some of the best minds in SEO, including the late Bill Slawski.
I believe in giving back to the SEO community that's helped me grow. I regularly speak at conferences and meetups, sharing insights and learning from fellow practitioners.
Whether it's presenting at the Raleigh SEO Conference or hosting workshops for marketing teams, I'm always looking for opportunities to connect and share knowledge.
Beyond SEO consulting, I've built websites for martial arts schools, irrigation companies, nutrition bloggers, and individuals. I build them optimized for SEO and load speed from day one.
Every website I create is designed with search visibility in mind, ensuring your digital presence works as hard as you do.
Let's discuss how I can help your business grow through strategic SEO. Every engagement starts with a conversation to understand your goals.
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