Create an SEO Content Strategy with Harpa AI

Leveraging AI for Content Strategy

Hey everyone! Today I’m going to show you how you can use Harpa AI to create a great content strategy. One caveat here is that we’re using AI as an assistant—it’s not here to replace us. You’re going to use the tool to get a better outcome and speed things up, but you’re going to take the information it provides and obviously take it to the next level. This could be good if you just got a new client and you know nothing about the website, or if you’re working on a site where they sell or do something that is really confusing to you. This is going to help you understand that better. Also, if you’ve been working on the site for a while and you’re super familiar but just need a fresh set of eyes, a reset, a recharge, this will be great for you too.

Getting Started with Harpa AI

So let’s hop right in. I am looking at incfile.com, and I’m going to open up Harpa. I’m going to enable it to engage with the page by typing “/ask”. I’ve got a series of prompts—there’s four that I’m going to use to get the output I’m looking for. Now, I’m going to pretend like this is a new client I’ve never seen this site before.

Prompt 1: Understanding the Business

The first prompt is, “Tell me about the business and what they do.” We pop that in, and it gives me super helpful information in seconds. It tells me that they’re all about business formation, annual reports, business compliance is big, then it mentions some additional services like tax consultation, DBA, and so on.

Prompt 2: Identifying the Audience

The next prompt is, “What kind of audiences or users might they be looking to connect with via Google organic search?” So I know who they are, what they do, and what they offer—now who are they trying to connect with? This is already doing a little bit of audience research here.

Prompt 3: Addressing Audience Problems

The third prompt gets more granular in terms of the audiences: “What kinds of problems might each of these groups have and what solutions might they be looking for?” I’ve also asked it to include some example search queries for each one of these groups and problems.

Example Output for Entrepreneurs

For entrepreneurs and business starters, a problem they might have is a lack of knowledge on how to legally form a business. Their solution might be searching for information on how to start an LLC. This fast-forwards my understanding of the business, their services, and their audience.

Prompt 4: Crafting a Comprehensive SEO Content Strategy

The final prompt is much longer, but a lot of this is just to customize the output. “Based on the information we have, create a comprehensive SEO content strategy.” This is just to give you a general idea of how a content strategy might look—it’s just the scaffolding. You’re going to take this information, do your own research, pluck out the best keywords, categorize them, create a content calendar, and really think through this to give the client a great strategy.

Keyword Research

I’ve asked it to give me the broad keyword topic areas, which is really helpful for your own research. We’ve got business formation and structure, compliance keywords, registered agent services, and tax consultation. It’s giving me the big categories, which is super helpful for research.

Content Types and Conversion Queries

It goes through some effective content types like blog posts and case studies. Then we’ve got the high, medium, and low conversion queries. High conversion queries are action-based, medium conversion is like “how-tos” or “steps to start”, and low conversion is the purely informational stuff.

Conclusion

That’s how to create an SEO content strategy using Harpa AI and four targeted prompts. I hope that was useful to you. If it was, please engage with the CTAs on whatever platform you’re using—like, follow, subscribe—all that good stuff, and I will see you in the next video.